PROJECT: YOPLAIT YOGURT (PACKAGING CONCEPT).  PROMPT: REBRAND A COMPANY OF YOUR CHOICE & CREATE A PACKAGING SYSTEM.  SOLUTION: NEW LOGO, LAYOUT, COLORS & ILLUSTRATIONS. DYNAMIC REBRAND CONCEPT THAT MAKES YOPLAIT'S BRANDING AS DELICIOUS & ENJOYABLE AS ITS FLAVORS. I CREATED AN ILLUSTRATION AND COLOR SYSTEM THAT IS ENDLESSLY EXPANDABLE AND FUN.  PROGRAMS USED: ADOBE ILLUSTRATOR, AFTER EFFECTS, PHOTOSHOP.
ILLUSTRATION. HAND-DRAWN TYPOGRAPHY. INCORPORATION OF AI. BRAND IDENTITY. BRANDING SYSTEM. DIGITAL MOCKUPS. CAMPAIGN.
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