PROJECT: YOPLAIT YOGURT (PACKAGING CONCEPT). PROMPT: REBRAND A COMPANY OF YOUR CHOICE & CREATE A PACKAGING SYSTEM. SOLUTION: NEW LOGO, LAYOUT, COLORS & ILLUSTRATIONS. DYNAMIC REBRAND CONCEPT THAT MAKES YOPLAIT'S BRANDING AS DELICIOUS & ENJOYABLE AS ITS FLAVORS. I CREATED AN ILLUSTRATION AND COLOR SYSTEM THAT IS ENDLESSLY EXPANDABLE AND FUN. PROGRAMS USED: ADOBE ILLUSTRATOR, AFTER EFFECTS, PHOTOSHOP.
ILLUSTRATION. HAND-DRAWN TYPOGRAPHY. INCORPORATION OF AI. BRAND IDENTITY. BRANDING SYSTEM. DIGITAL MOCKUPS. CAMPAIGN.