PROJECT: RAG&BONE (REBRAND CONCEPT). PROMPT: CREATE A POTENTIAL REBRAND FOR A COMPANY OF YOUR CHOICE. SOLUTION: NYC-BASED DENIM COMPANY RAG&BONE HAS MADE A GREAT NAME FOR ITSELF, BUT ITS DESIGN NEEDED TO BE ELEVATED TO MATCH. THIS REBRAND FOCUSES ON THE INTERSECTION BETWEEN HIGH-END CLOTHING ITEMS AND A SASSY, APPROACHABLE BRAND. PROGRAMS USED: ADOBE ILLUSTRATOR, INDESIGN, & PHOTOSHOP.
HAND-DRAWN DECORATIVE FONTS.
LAYOUT DESIGN. BRAND IDENTITY. DIGITAL MOCKUPS. TYPOGRAPHIC DESIGN. GRID USE. ILLUSTRATION. BRAND SYSTEM. COPYWRITING.