PROJECT: RAG&BONE (REBRAND CONCEPT).  PROMPT: CREATE A POTENTIAL REBRAND FOR A COMPANY OF YOUR CHOICE.  SOLUTION: NYC-BASED DENIM COMPANY RAG&BONE HAS MADE A GREAT NAME FOR ITSELF, BUT ITS DESIGN NEEDED TO BE ELEVATED TO MATCH. THIS REBRAND FOCUSES ON THE INTERSECTION BETWEEN HIGH-END CLOTHING ITEMS AND A SASSY, APPROACHABLE BRAND.  PROGRAMS USED: ADOBE ILLUSTRATOR, INDESIGN, & PHOTOSHOP.
HAND-DRAWN DECORATIVE FONTS.
LAYOUT DESIGN. BRAND IDENTITY. DIGITAL MOCKUPS. TYPOGRAPHIC DESIGN. GRID USE. ILLUSTRATION. BRAND SYSTEM. COPYWRITING.
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