BRIGHTON SKI RESORT: BRAND
Brighton is a fun, family-friendly ski resort for beginners and professionals alike. Its brand revolves around its tagline—"Utah's favorite place to ski and snowboard." This rebrand captures the nostalgia of Brighton in addition to its well-established reputation as the oldest ski resort in Utah.
BRIGHTON SKI RESORT: CAMPAIGN
Drawing on inspiration from the Art Deco period, this campaign remind skiers of why they love Brighton. It can offer them features that they won't get at any other ski resort in Utah. The posters serve the purpose of drawing in a new audience, as is any company's intention, but Brighton is more focused on word of mouth as their primary aim of advertisement. Thus, the campaign first and foremost intends to remind people why they love Brighton, all under the simple tagline:
"This is home."